Why should I care about Wikipedia?

Wikipedia is a massive and influential global presence: you should be aware of it and view it as a critical medium in your communication portfolio.

  • Wikipedia is the 6th most visited website on the web.
  • It has 2.7 billion page views a month.
  • It is usually among the top two results for a Google search on any company or person.​
  • Google uses Wikipedia information to create “Infoboxes” about companies and people, positioned even more prominently than search results.
  • Despite widespread problems with accuracy and bias, it is viewed as a highly trustworthy source by much of the public and is frequently relied on by the press, even more than official websites.​
  • Amazon’s Alexa uses Wikipedia information to answer questions about companies and topics.​​