Why should I care about Wikipedia?
Wikipedia is a massive and influential global presence: you should be aware of it and view it as a critical medium in your communication portfolio.
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What are the advantages of hiring an expert?
Wikipedia’s policies are extremely complex. And just reading the rules is one thing. Actually applying them on real articles, reviewed by editors notorious for rejecting content that doesn’t meet Wikipedia’s standards, is far more difficult.
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Who writes and edits Wikipedia?
Thousands of volunteers from around the world. Many of them are drawn to Wikipedia because they want to contribute articles on a few specific subjects. E.g. character actors from silent films or British naval history. As they become more involved and expert at Wikipedia’s policies, some choose to begin editing and reviewing articles on a wider range of subjects, just to help the project. It’s unlikely (though possible), for example, that the person reviewing content pre-publication will have extensive expertise in business, technology or finance.
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