Is it illegal to promote yourself on Wikipedia without disclosing you’re involved?
Sometimes, especially when it comes to companies. United States law on undisclosed advertising or promotion can be found here: Endorsement Guidelines. Laws in other countries vary.
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Do companies or people really get in trouble for not disclosing conflicts of interest or inserting anonymous promotional content on the Internet?
It happen all the time. For example, in 2015 dozens of newspapers reported on anonymous edits originating from inside the New York Police Department HQ. Some of the edits were about extremely controversial subjects involving the police department. When he criticized the practice, New York City Mayor Bill de Blasio was “outed” by the New York Post as having done the same thing himself, through his campaign.
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What’s a conflict of interest (COI)?
The Wikimedia Terms of Use “prohibit engaging in deceptive activities, including misrepresentation of affiliation, impersonation, and fraud. As part of these obligations, you must disclose your employer, client, and affiliation with respect to any contribution for which you receive, or expect to receive, compensation.”
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